Community Symbol Legend
Every community has a unique geometric symbol. Each shape appears on the SmartLogo badge.
Heritage & Culture
Black / African American owned
Circle — B
Latino / Hispanic owned
Hexagon — L
Asian / East & Southeast Asian owned
Triangle — A
Indigenous / Native American owned
Diamond — I
Middle Eastern / Arab American owned
Crescent — M
African-born / African immigrant owned
Drum — Af
Caribbean / West Indian owned
Palm — Ca
South Asian owned
Lotus — SA
Native Hawaiian / Pacific Islander owned
Wave — NH
Jewish American owned
Hexagram — Js
Identity
Woman owned
Shield — W
Veteran owned
5-Point Star — V
LGBTQ+ owned
Oval — Q
Immigrant owned (first-generation)
Arch — Im
Disability / Differently-abled owned
Square — D
Business Type
Family owned
Leaf — F
Worker cooperative / Community owned
Interlocked Rings — Co
Senior-owned (55+)
Sunrise — Sr
Youth entrepreneur (18–35)
Sprout — Yr
Second chance / Formerly incarcerated
Open Door — 2C
System
Multi-heritage / Mixed owned
Woven Interlace — Mx
Minority-owned / Community not yet listed
Pentagon — Mn
Friends of the Community — ally
Chain Ring — FC
23 communities at launch · Schema permanently open · New communities added by petition
Don't see your heritage or identity? Request a community symbol →
Pop-Up Business Category
Pop-up businesses are registered as their own category — not a subcategory of anything else. Because every pop-up is unique, there are no hardcoded subcategory options. Owners describe their pop-up in their own words, and popular types surface as auto-suggestions over time.
Real-time location broadcast when the pop-up is open
Dates, locations, and RSVP demand signals
Time-limited deals that expire automatically
Pop-Up Businesses also carry community identity symbols from the legend above — a pop-up can be Black-owned, woman-owned, veteran-owned, or any other community attribute.
Register your pop-up →